In November 2012, Hamilton Island, on the edge of the Great Barrier Reef in Queensland, launched a uniquely Australian Instagram campaign. The Ultimate Instameet, a world-first, social media initiative, created a global conversation and evoked community by bringing together passionate Instagramers from around Australia and the USA to experience, capture, and share the Island paradise with their social networks of friends, fans and followers. See their journey unfold in this short documentary.

PLUS, Hamilton Island is now planning its second Ultimate Instameet: Return2Paradise. For details on how to enter, visit www.hamiltonisland.com.au/return2paradise and enter before 7 April. Open to all UK and Australian residents.

To view all the incredible Instagram images from Hamilton Island's Ultimate Instameet search #hamiltonislandinstameet and follow @hamiltonisland.

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