Christina Stewart, Course Leader for the BA(Hons) Digital Marketing and BA(Hons) Public Relations in the School of Creative and Cultural Business, provides an introduction to building your online brand identity. A range of contemporary digital channels will be explored and the importance of identity, visibility and credibility will be examined. The role and value of content marketing, social media strategy, influencer outreach to reach and engage audiences is discussed followed by a Q&A session.
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