Marketing Trends 2020: Top 5 Web Design Trends
A New Year Brings New Changes!
As we're heading into a new decade of innovation, in this video, we take a look at the top 5 design trends for 2020.
1. Mobile First - 80% of users used a mobile device to search the internet in 2019. What's more:
- 40% of online transactions are done using a mobile device
- Nearly half of users read reviews of all purchases on their mobile phones
- Website speed is important for more than half of the mobile users
- 3 out of 4 teens regularly make purchases online now
2. Minimalist Design - Modern design is all about making it easy for the eye, simplicity and quality
- Minimalistic
- Clear call to action
- Clear white space
3. Bold Typography - Headlines, not imaginary, grab attention
- Headlines direct the reader to where they should look first
- Use large bold fonts
4. Gradients - Splash of colour without overwhelming the user
- Gradients add some depth in flat layouts
5. Dark Mode - Most platforms have introduced dark mode when scrolling through your smartphone at night.
- Dark themes help to reduce eye strain
- It helps to highlight the Call to Action
- Saves battery life on newer iPhones & Samsung
