"Your Money or Your Life"

If you talk about any topics that could potentially impact a person's future happiness, health, financial stability, or safety, you're part of YMYL.

Examples of niches include:
- medical information: Mental health, physical health, alternative healthcare, fitness, nutrition.
- legal information: Anything regarding local or national laws, policies, or procedures that impact business or day-to-day life.
- financial advice or information: Investing, loans, insurance, taxes, starting/running a business, retirement planning.
- coaching (e.g., health coaching, life coaching, business coaching, career coaching, education coaching).
- any site that sells products on it and/or makes it possible for people to make purchases online.

If your website is in the YMYL space, then compliance with the Google Quality Rater Guidelines and boosting your website's Expertise, Authority, and Trust (E-A-T) is of utmost priority.

Only when you're complying with Google guidelines can you build your online presence, reputation, and credibility.

If you want to set yourself apart from your online competition and appear on search engines, you absolutely have to hear from Ronit whose specialty is in guiding content creators in the YMYL space.

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