The outdoor activity trend is driving China's trillion-dollar consumer market, and behind the legendary "three treasures of the middle class"—Arc'teryx, lululemon, and Salomon—stands Chip Wilson. As the founder of lululemon, Chip never uses the term "fashion" to describe his products; he focuses on quality rather than trying to satisfy everyone.
Phoenix Weekly held a discussion with Chip Wilson and branding strategist Cao Hu regarding trends, brands, consumption, and investment.
