The results you see on Search Engine Results Pages (SERPs) are heavily influenced by keyword intent. Google calls these micro-moments: a searcher either wants to "know" something, "go" somewhere, "do" something or "buy" something.
Amanda Koehler, digital marketing practice director at Northwoods, explains why understanding these micro-moments is so important to optimizing your rankings.
#micromoments #searchintent #SEO #digitalmarketing #SERP
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