Hello everyone! Welcome back to my YouTube channel. In part one of this four-part series, I’m going to cover some easy email marketing wins using hyper-personalisation. These simple changes will have a huge impact on your open rates and engagement. Grab a pen and some snacks, it's a long one.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

In this video, I'll walk you through all the elements that make a great targeted email, including design principles. we'll also look at a few examples including some bad ones to give you a clear understanding of how to craft beautiful, smart emails without the garbage.

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The full chapter list is below so you can skip my ramblings and watch any section that interests you:

CHAPTERS:

00:00 - Intro
00:48 - Overview
03:14 - Segmentation

06:09 - High Five Impact Check
06:26 - Using names in Subject lines
07:39 - Personalised Lead-in Content
08:37 - Contextually Aware
09:35 - Hyper Personalised Email Example
12:16 - Using Historical Customer Data
13:38 - Naughty email practice example
14:30 - Anniversary Email Example (Easyjet)
15:13 - Relevancy

Email Design & Personalisation Review

17:30 - Welcome/Onboarding Email Examples
19:08 - Welcome Email Example (Asos)
22:19 - Welcome Email Example (Myprotein)
25:00 - Welcome Email Example (Medium)

5 Rules for Great Looking Emails
27:37 - Measure Your Copy
28:15 - Enticing Vernacular
28:45 - Minimal Animation
29:18 - Keep It Human

Template How-to-Use Guide
30:48 - Email Planning Template Overview

Thanks for watching. I hope you guys find this video helpful. If you enjoyed this video, please make sure to like and subscribe to our channel and ring the notification bell 🔔 so you won't miss my new videos. Don’t forget to share with your friends and family. Don't forget to let me know your thoughts in the comments, it really helps me out. 🙏

Music Credit:
Music from Uppbeat
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License code: ME26LLJJGHJGSNUU

Music from Uppbeat
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License code: EEQVYYMZA1TN34MZ

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