Hello everyone! Welcome back to my YouTube channel. In part one of this four-part series, I’m going to cover some easy email marketing wins using hyper-personalisation. These simple changes will have a huge impact on your open rates and engagement. Grab a pen and some snacks, it's a long one.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
In this video, I'll walk you through all the elements that make a great targeted email, including design principles. we'll also look at a few examples including some bad ones to give you a clear understanding of how to craft beautiful, smart emails without the garbage.
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The full chapter list is below so you can skip my ramblings and watch any section that interests you:
CHAPTERS:
00:00 - Intro
00:48 - Overview
03:14 - Segmentation
06:09 - High Five Impact Check
06:26 - Using names in Subject lines
07:39 - Personalised Lead-in Content
08:37 - Contextually Aware
09:35 - Hyper Personalised Email Example
12:16 - Using Historical Customer Data
13:38 - Naughty email practice example
14:30 - Anniversary Email Example (Easyjet)
15:13 - Relevancy
Email Design & Personalisation Review
17:30 - Welcome/Onboarding Email Examples
19:08 - Welcome Email Example (Asos)
22:19 - Welcome Email Example (Myprotein)
25:00 - Welcome Email Example (Medium)
5 Rules for Great Looking Emails
27:37 - Measure Your Copy
28:15 - Enticing Vernacular
28:45 - Minimal Animation
29:18 - Keep It Human
Template How-to-Use Guide
30:48 - Email Planning Template Overview
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Music Credit:
Music from Uppbeat
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Music from Uppbeat
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