IKEA India announced its new brand positioning – Ghar Aa Jao, Come home to IKEA, with an integrated campaign across markets. The new positioning is aimed at creating a deeper sense of emotional and rational connect with the customers.
In an exclusive conversation with CNBC-TV18, Anna Ohlin, Country marketing manager IKEA India, spoke more on the campaign. Listen in.
#IKEA #gharaaajao #cnbctv18 #businessnews #businessnewstoday #businessnewsinenglish #sharemarkettoday
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