How a 5 Year Old Farm Boy Made IKEA | Ingvar Kamprad
Ingvar Kamprad, the founder of IKEA grew up in poverty on a small farm in Sweden. Because of his dyslexia he had a really hard time in school. His father told him that he would never make anything of himself. But Even though he had difficulty reading, that didn't stop him to dream of becoming a successful man. He became determined to prove to himself that there isn't anything he couldn't accomplish with hard work.
When he was a child, he knew that he wanted to have his own business and began selling matches when he was only five years old. He would buy them very cheaply in bulk and then and sell them individually at a low price and still made a good profit.
When he was just 10 years old, he would hop on his bike and ride around the neighborhood selling Christmas decorations, seeds, pens and pencils.
At the age of 17 his father gave him some money because he was actually doing well in school despite being dyslexic. But Ingvar dropped out of high school and used the money to start his new business IKEA.
At the beginning, IKEA sold watches, pens, wallets, jewelry and other products with low prices and began using milk trucks to deliver the goods to the customers
In 1950 IKEA began selling furniture. Ingvar always wanted people to be able to buy beautiful furniture with good quality, at an affordable price, and this desire became his mission.
But because of the low prices, the furniture competition became angry
Instead of backing down, Ingvar made a decision to change the way of making furniture. Instead of selling furniture that was already assembled, he decided to pack the furniture flat, and introduced the "do it yourself" concept.
This innovation made Ikea's furniture even more affordable, Second It meant that Ikea stores could keep more furniture in stock and it made Ikea furniture easier and cheaper to transport.
Over the next decades Ikea began expanding worldwide. Today there are more than 400 stores in 52 countries.
The poor 5 year old farm boy who sold matches to make money built an empire and became one of the richest men in the world.
So remember:
Even when the odds are against you, you have the power to create something beautiful.
Music:
Ross Budgen Music:
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Images:
- Ministry of Enterprise, Energy and Communications of Sweden/Sandra Baqirjazid [CC BY 2.0 ([ Ссылка ])]
This is the perfect place to gain that positive thinking and faith that life will someday be better. This is the place where are the most inspirational stories of people who failed in some point in their life, but they washed the dirt off them and kept going and going until they saw a light on the end of the tunnel. Life is hard, not fair and doesn’t care about your feeling, so stop being afraid and start to live! If you want to achieve greatness stop asking for permission. Go for it.
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Disclaimer:
This video is for informational and entertainment purposes only. It is based on my internet research and might not be completely true. You should always do your own research.
