Dev Allen takes a look at the current ‘90s revival, and whether it will be the last retro craze we ever see.
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90s nostalgia is all the rage these days, and former 90s kids all over the world are embracing the 90s movies, 90s cartoons, 90s shows and 90s music they grew up on. But even if you’re a die hard 90s kid obsessed with things only 90s kids will remember, you’re just taking part in the newest version of the classic nostalgic cycle. Then and now, pop culture has always been obsessed with throwback to retro classics, renewing interest in what was popular back in the day. In the 70s and 80s, we were obsessed with the 50s and 60s. In the 90s, we fixated on the 70s, and in the 2000s, we all said I love the 80s with a fresh revival of 80s cartoons and 80s shows, on top of tributes like Stranger Things, It, and Freaks and Geeks.

Now that the 90s kids are all growed up, they’re ready for a revival of the best 90s cartoons and 90s culture they remember watching on Nickelodeon when they were younger. Nicktoons like Doug, Rugrats, Rocko’s Modern Life, Hey Arnold, and Spongebob defined us growing up, and now they’re defining the new content we consume, especially with the recently announced Nicksplat streaming service on VRV. But beyond Nick, Snick, or whatever you watched as a kid, the nineties might be the last gasp of the dying monoculture. After the 1990s, the Internet allowed up to form our our pop culture bubbles, and we may never see such a unified obsession with a single moment in time, but until that happens, we’ll be all over the 90s nostalgia revival until the next big thing comes along.

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#90s #nostalgia #90skids #rockosmodernlife #nicktoons #nicksplat

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