What is a brand? How would you market yourself in the world which is so fast paced and demanding? These are some of the questions answered by Sanjay Chakraborty, a Limca Book of Awards winner. He goes on explaining the physical and emotional attributes that makes something a brand and the role communication, attitude and passion in building a unique brand. Sanjay Chakraborty, Founder & Chief Marketing Communication Advisor, ESSKSEE Consultancy. He is a dynamic Advertising & Branding professional and has more than 25 years of extensive experience in Communications, Sales, Marketing & Advertising. He is also the founder member of Brand Klub,Ahmedabad. A man of varied interests is credited with many articles in reputed publications like Economic Times, DNA & Times of India, to name a few. In addition to all of this, he has also authored 4 books & all of them has received an overwhelming response. To add feathers to his cap he is also well known as a passionate Quizmaster. He has made his entry twice in Limca Book of records and also the Amazing book of records, he is also a visiting faculty at many prestigious management institutes & associations.He is a recipient of recognition & awards from Governor of Gujarat, Minister of Education, Times of India, and Bhaskar group for his outstanding contribution in the area of Marketing Communication. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at [ Ссылка ]
