In this video you'll learn the top 10 B2B marketing metrics to measure the effectiveness of your B2B marketing program. These 10 are not your usual KPI's, like Cost per lead or MQLs, but ones you need to know if your marketing actually helps meet your business goals.
Timestamp
0:00 - Intro
1:43 - Revenue and customer acquired
2:12 - Pipeline and Pipeline volume
2:49 - Closed won Annual Recurring Revenue
3:06 - Customer Acquisition Cost
3:55 - Annual Contract Value
4:08 - CAC Payback
5:21 - Lead to Win
5:29 - Win Rate
5:52 - Sales Cycle
6:15 - Pipeline Velocity
7:00 - Recap
Learn other B2B marketing strategies by watching this playlist
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Best B2B marketing strategy today:
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