Pioneering Honey Authenticity 🍯

Welcome to the forefront of honey authenticity! 🌿

As part of the #ALLIANCE_project, partners The World Bee Project, the International Center for Advanced Mediterranean Agronomic Studies, and the University of Thessaly, are working to discourage honey fraud by protecting beekeeper livelihoods and ensuring consumers can trust what's in the jar.

🔍 The Issue: Rampant honey fraud due to EU labelling inconsistencies and lack of authenticity tests.

🌟 The First Step Towards a Solution: A cost-effective system with blockchain tracking, in-hive sensors, DNA profiling, and chemical tests.

👥 Community Engagement: Working with beekeepers in Occitanie, France, and eventually expanding EU-wide.

🔒 Privacy Measures: Balancing transparency with data protection.

Join us in revolutionising honey authenticity! 🐝✨

#ALLIANCEEU #HoneyAuthenticity #Innovation #HorizonEU

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