Your startup may offer a great product or service, but if you can't reach your target customer base, your startup is likely to fail. Effective branding and marketing is one of the many challenges early-stage startups face, largely due to limited resources and staff. To survive and thrive, you must learn how to overcome those limitations and get your name out there. So how does a startup do that? Where does a startup even start with branding and marketing?
No matter where you are in your entrepreneurial journey, this TechConnect will give you advice and tips that will help you determine your next steps.
This channel is a forum for open discussion and idea exchange where all are accessible to anyone world-wide. Produced by the U.S. Department of State, Bureau of Global Public Affairs, you will find videos on topics related to U.S. foreign policy such as economic empowerment, inclusive security, human rights and disinformation dynamics.
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