Learn what brand philosophy is and how to write a brand philosophy to distill your ideology.

We’ll begin by answering the question “What is brand philosophy?” including the definition for clarity.

Next, you’ll discover why brand philosophy and your brand ideology is so important and how brand thinking aims to define the brands way of being.

Then, we’ll explore the difference between brand philosophy and brand purpose and how the philosophy is extracted from the brands essence including purpose, vision, mission, values, differentiators, market position, personality and tone of voice.

Next you’ll discover how to create your brand philosophy and an ideological mantra your brand can live by.

0:00 What Is Brand Philosophy? (+ How To Create Your Ideology)
0:18 Brand Philosophy
0:44 What Is A Brand Philosophy?
1:46 Why Is Brand Philosophy So Important?
2:50 Brand Purpose Vs Brand Philosophy
3:39 A Brand's Philosophies Are Many
4:39 How To Discover Your Brand Philosphy
4:58 Step #1: Narrow Your Philosophies
5:19 Step #2: Identify Your Methodology
6:05 Step #3: Distill Into A Mantra
6:27 A Philosphy Is A Way Of Life

#brandphilosophy #brandstrategy #brandphilosophies #brandideology #brandthinking

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