I Started a New Tiktok Shop to Prove it's Not Luck
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How I Made Sales on TikTok Shop: A Simple Formula for Success
A few weeks ago, I decided to take a leap and try selling on TikTok Shop. To my surprise, I was able to set up a shop, build a page, and make a few sales. The excitement of my initial success motivated me to explore further. I wanted to ensure that it wasn't just a fluke, and that I could replicate these results consistently across different niches and products. I was determined to find a formula that would work over and over again.
So, I started from scratch, creating a brand new shop and page. And guess what? I achieved my first sale in less than three days using a simple formula:
Pick a niche with potential for views and interest.
Find trending, problem-solving, or intriguing products related to the chosen niche.
Post lots of engaging videos on the page, interspersed with product videos every sixth post to convert viewers into customers.
Choosing the right niche is more of an art than a science. It involves picking something where other pages have gained traction, with a variety of related products available. Don't overthink it; you can always pivot to a different niche if needed.
For product sourcing, I turned to Amazon products. Their wide selection, reliability, and fast shipping made them a suitable choice for testing the concept. However, as I continue to prove the concept, I'll consider finding different suppliers to avoid potential competition with Amazon listings.
Next comes creating compelling videos that pique interest. For main videos, you can manually edit them using software like Final Cut or Premiere Pro. Alternatively, tools like Get Munch or Opus Pro can automatically chop up videos into short-form TikToks with captions.
Now, here's a little secret: You can download TikTok videos that have already gained views and use them for your page. Although there's speculation about potential visibility penalties, I've experienced success with this approach, with some of my videos garnering millions of views.
However, I must mention that this approach raises ethical questions about using someone else's content. It's essential to weigh the pros and cons and make an informed decision.
For product videos, you have two options. The lazy route involves finding products on Amazon that already have several review videos. You can use these reviews with some added music and captions. This method is cost-effective, perfect for testing products without substantial investment.
On the other hand, you can order product videos from professional services like bandsoffads.com or viralecomadz.com. These high-quality videos are likely to convert more viewers into buyers, but they come with a price tag.
Regardless of the approach you choose, creating quality videos consistently increases your likelihood of getting sales on TikTok Shop. Building a large, targeted audience in a specific niche allows you to market to them for free or at a relatively low cost if you outsource video creation. Even with an abysmal conversion rate, you can still make money due to TikTok Shop's seamless buying process.
The effectiveness of TikTok Shop videos lies in their subtlety. They resemble regular TikTok videos but have a clickable link to the product, enabling users to make purchases without leaving the app. This frictionless buying experience benefits both buyers and sellers.
I'm excited to explore further possibilities, such as running TikTok ads to boost videos and utilizing affiliates for product marketing. The potential for growth on TikTok Shop is immense, and this simple formula has already proven to be a game-changer for my business. I hope it helps you too!
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