Wondering what the Grand Seiko hype is all about? Considering investing in a Grand Seiko watch? Or simply looking to understand why Grand Seiko is so expensive? We've got you covered with 10 things about the Japanese watchmaker you may not know.

Grand Seiko have created a lot of buzz on the strength of watches like the Snowflake and movement innovation such as the Spring Drive; to the point that many are asking if Grand Seiko is actually better than Rolex. There's a lot to the brand that screams meticulous, honest and exceptional; but it takes some understanding, given that the official debut of an independent Grand Seiko brand was just in 2017.

Having visited the Grand Seiko factory (Shinshu Watch Studio) in Nagano, Japan, where the Snowflake as well as the Grand Seiko 9F quartz watches are made, there are many facets and layers to the brand that we've tried to break down and shed more light on in this video.

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Chapters:
0:00 Intro
0:48 (1) In the global eye since only 2010
1:29 (2) When they say handmade, it means Handmade
2:23 (3) Single-minded dedication to accuracy
3:10 (4) The only new escapement industrialised in the 21st century
4:08 (5) Zaratsu may not be what you think it is
5:06 (6) Grammar of Design and the 'look' of a Grand Seiko
6:08 (7) Quartz watchmaking is a carefully practiced art too
7:16 (8) Spring Drive is a peerless technology pioneered by Grand Seiko
8:25 (9) The ninja, dream-team: Micro Artist Studio
9:17 (10) Nearly impossible to recreate in pictures
10:00 Summing up

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