Ever find yourself scrambling to make up a deficit in the last couple weeks of each month? We’ve all been there. Fortunately, there’s a solution — it just requires a major mindset shift.

On this episode of the Ecommerce Playbook Podcast, Taylor and Richard discuss the true value of forecasting and the key behavior that can get you to your revenue goals: spending your time, effort, and money at the very beginning of the month, not at the end.

⁠Show Notes:

-Early bird pricing is still available on the Ecommerce Diagnostic Toolkit for podcast listeners only — just use code POD197 at [ Ссылка ] to get the lower price.

-Check out Luke Austin’s tweet on CTC’s performance relative to goal here: [ Ссылка ]

-Taylor’s tweet on why you should frontload monthly spend: [ Ссылка ]

The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

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