In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt delve into the essential, yet often overlooked, aspect of fundraising: understanding why donors choose to give.
Andrea starts by challenging the conventional focus on donors' financial capacities and emphasizes the importance of uncovering the underlying motivations behind their generosity. She points out that while organizations invest heavily in researching donors' financial backgrounds, they often neglect to explore the personal reasons that drive major gifts.
They discuss several tactics to better understand donor motivations, such as analyzing previous donations, recognizing patterns in their philanthropy, and identifying personal connections to specific causes. Andrea likens this process to being a "Sherlock Holmes of fundraising," where every detail about a donor's interests and behaviors can provide valuable clues.
Join Amy and Andrea in this engaging episode to gain valuable insights and practical strategies for unlocking the motivations of your major donors and transforming your fundraising efforts.
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