Do you know the dangers of sunk cost fallacy mindset? Are you worried that you have the loss aversion cognitive bias?
If you often find yourself continuing a task or project, ONLY because you’ve already invested so much time or money into it, then you're probably experiencing the sunk cost fallacy.
This common cognitive can have a negative impact on many areas of your life: In business, relationships, your health, and your money habits.
In this video, we will define the sunk cost fallacy and then talk about 7 actionable strategies to cure the loss aversion mindset.
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