To raise awareness of road safety among teenagers, THINK! ran a competition in which the winners would have their adverts run on MTV.
The winning advert was based on the true story of a girl whose boyfriend was killed while a passenger in a car they were both travelling in on their way home from a night out. Neither had been wearing a seat belt.
Produced by the DFT:
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![](https://s2.save4k.ru/pic/Pn9sDaiL-Vc/mqdefault.jpg)