Whether you’re trying to drive direct response or improve brand awareness, you might decide to include display ads in your marketing strategy. These are visual advertisements that offer great flexibility to get your message across to your audience.
When using display ads, make sure to align the message and style of the ad with what is found on the landing page; this includes background colours and calls-to-action.
You might also want to try indirect calls to action such as “Get Coupon”, “Explore Now”, “Let’s Start” or “Reserve Your Seat” instead of the generic “Buy or/Book Now”.
