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Ultima Sports Ltd, based in Hinckley, Leicestershire, England, is a renowned sports car manufacturer known for its high-performance vehicles. Let’s delve into the fascinating history of Ultima:

★ Origins and Early Models (1983-1991):
▶ Ultima was founded in the mid-1980s and began selling cars in 1983.
▶ The initial models featured V6 Renault 30 engines under the hood, and they were the brainchild of Lee Noble, the founder of Noble Cars.
▶ These early models marked the birth of Ultima’s legacy in the world of sports cars.

★ Ultima GTR (1999-2016):
▶ In 1999, Ultima introduced the GTR, a new version of their car.
▶ The Ultima GTR became the longest-produced model by the company, available both as a kit (component) and a turnkey (factory-assembled) version.
▶ Designed with rear-wheel drive and a mid-engine layout, the GTR featured a welded steel tube frame covered by a fiberglass body.
▶ Ultima also offered a convertible version called the Ultima Can-Am.
▶ Engineers had creative freedom, allowing them to incorporate various components. The Chevrolet small-block V8 engine from American Speed paired well with Porsche or Getrag gearboxes.

★ High-Performance Goals and Record-Breaking Strategy:
▶ Ultima’s mission was clear: create high-performance sports cars that combined speed with excellent handling.
▶ Their marketing strategy involved breaking records using the Ultima GTR640, equipped with a 640HP American Speed engine.
▶ Remarkably, several records were improved without significant modifications.

★ Recent Developments (2017-Present):
▶ Ultima continued to flourish, and their latest creation is the Ultima RS.
▶ The Ultima RS is the fastest, most versatile, stylish, and aerodynamic model ever made by the company.

In summary, Ultima’s journey has been marked by innovation, speed, and a relentless pursuit of excellence in the world of sports cars.

The company aimed to develop high-performance sports cars that would achieve impressive speeds while offering excellent handling. Their marketing strategy focused on breaking recent records using the Ultima GTR640. As a result, the car managed to surpass several records without significant modifications:

▶ Fastest acceleration from 0 Km/h to 100 Km/h: 2.6s
▶ Fastest acceleration from 0 Km/h to 160 Km/h: 5.3s
▶ Fastest acceleration from 48 Km/h to 110 Km/h: 1.8s
▶ Fastest deceleration from 160 Km/h to 0 Km/h: 3.6s
▶ Fastest acceleration from 0 Km/h to 160 Km/h: 9.4s
▶ Fastest street-legal car to cover a quarter-mile: 1/4 mile in 9.9s (reaching 230 Km/h)
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Ultima Sports Ltd, sportinių automobilių kompanija sukurta Lee Noble 1980-ųjų viduryje, Anglijoje. Kompanija išgarsėjo dėl didelio našumo automobilių. Pirmieji jų modeliai, tūrėję V6 Renault 30 variklius, pasirodė 1983 metais. 1999 metais Ultima pristatė GTR modelį, kuris buvo gaminamas iki 2016 metų, tapdamas ilgiausiai gaminamu kompanijos modeliu. Automobilis buvo su galiniais varomais ratais ir varikliu viduryje. Jų tikslas buvo sukurti sportinius automobilius, kurie būtų greiti ir lengvai valdomi. Jų marketingo strategija buvo grindžiama rekordų laužymu naudojant Ultima GTR640 su American Speed varikliu. Kompanija nuo 2014 iki 2016 metų vis atsinaujindavo ir sukūrė Ultima EVO Coupe bei Convertable modelius, o nuo 2017 iki 2020 metų pristatė savo pažangiausią kūrinį - Ultima RS

Glaustenė medžiaga:

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0:54 Who introduced you with cars?
2:40 When did you become a constructor?
3:50 Previous cars
5:00 How did Jonas got his Honda S2000?
7:20 Mazda MX-5 VS Honda S2000
8:40 Classic or modern cars
9:58 No fear
11:30 Concerns about the Lotus GT3
12:35 Why is Ultima a street primadonna?
13:10 Has Ultima ever been on a track?
14:20 Experience with the Dallara Stradale
16:20 Ultima fuel consumption
17:11 How has the perception of cars changed in Lithuania?
18:00 Where people can meet you?
19:50 How did you decided to purchase an Ultima?
24:37 How do Americans build their cars?
28:28 What do you like the most in this car?
30:38 Has Ultima only been at one race track?
32:23 Ultima aerodynamics
33:10 Broken records.
35:14 How did you personalize this model?
37:30 About Jon Olsson.
38:30 Your dream car
41:18 How do people usually assemble such cars?
43:02 How many years has Jonas been constructing cars?
44:03 Most memorable moments related to cars
46:47 Advice for builder

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