Step into the sprawling aisles of an Ikea wonderland, where irresistible allure meets affordable furnishings. But hold on tight, because Ikea's global dominance in home decor didn't happen by chance. They've crafted a strategy that plays mind games with shoppers, captivating their every whim. Brace yourself: a staggering 60% of Ikea purchases are impulsive, driven by their ability to ignite unplanned desires. Even Ikea's creative director admits that only 20% of sales stem from logic and necessity. With this unrivalled talent for tempting the unexpected, Ikea reigns supreme in a retail world searching for answers. Get ready to be enchanted and inspired as you explore their captivating realm.
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00:00. Intro
01:43. The Layout
05:00. The Price Effect
07:00. The IKEA Effect
07:46. Food Driven Furniture Sales
09:08. Conclusion
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