Pan-Indian film is a term related to Indian cinema that originated with Telugu cinema as a mainstream commercial film appealing to audiences across the country with a spread to world markets. The movement gained popularity since 2015, post the success of Baahubali: The Beginning. The term "pan-Indian film" is used for a film that is simultaneously marketed and released in multiple languages – Telugu, Hindi, Tamil, Kannada and Malayalam. Such films make an attempt to appeal to the audiences across the country, cutting across the linguistic and cultural barriers. In 2015, S. S. Rajamouli's duology of epic action films Baahubali: The Beginning (2015) and Baahubali 2: The Conclusion (2017), changed the face of Indian cinema. The film was released in various languages across the world. Filmmakers started a new film movement, that is, rather than remaking the same film in various languages, they are dubbing the same film in various languages. Srivatsan S of The Hindu wrote that Telugu cinema has excelled in marketing Pan-Indian films. It primarily employed two strategies – promoting the film outside their home territory and collaborating with other regional stars for more visibility.
Kannada film K.G.F: Chapter 1 (2018) directed by Prashanth Neel also released in five languages, thereby becoming the first major Pan-Indian film from Kannada cinema. Success of other films like 2.0 (2018), Saaho (2019), Sye Raa Narasimha Reddy (2019) made Pan-Indian films widespread to other major Indian film industries.[17][18] Marakkar: Lion of the Arabian Sea (2021) is the first major Pan-Indian film from Malayalam cinema.
Following the success of the Telugu films Pushpa: The Rise (2021) and RRR (2022), Rahul Devulapalli of The Week identified "Content, marketing, [and] indulgent overseas audience" have led to the rise of pan-Indian films from Telugu cinema.
On December 1, 2023, a film Animal (2023 film) which was written, edited and directed by Sandeep Reddy Vanga was released 5 languages and broke and set several box office records and became the highest-grossing A-rated indian film of all time.
Pan-Indian films also employ actors from different language industry to increase their visibility and bring a universal appeal.[21][22] In an interview with Film Companion, filmmaker Karan Johar said: "Pan-India is a phenomenon we cannot diminish or dilute. #panindia #salaar #prabhas #telugumovies #alluarjun
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