In this video, I explain the history and strategic application of one of my favorite concepts: full-funnel marketing. It's the first in my back-to-basics series, where I break down the most important concepts in marketing.

What's covered in this video:
0:00 Introduction
0:42 What is Full-Funnel Marketing?
1:49 The Origin of Full-Funnel Marketing
4:27 How to Use Full-Funnel Marketing

Full-funnel marketing is a comprehensive approach that targets individuals at every stage of the customer journey, from awareness to consideration to purchase. It involves creating a cohesive and integrated marketing strategy that addresses the needs and concerns of potential customers at each stage of the funnel.

By implementing a full-funnel strategy, you can effectively engage with potential customers at every stage to increase the chances of converting them into paying customers.

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