The sustainability of the hake deep-sea trawl fishery – the most important industrial fishery in South Africa and the first hake fishery in the world to be certified as sustainable to the MSC’s Fisheries Standard – is in the spotlight ahead of World Fisheries Day which is celebrated globally on 21 November.
This year, the Marine Stewardship Council branch in South Africa has partnered with the South African Deep-Sea Trawling Industry Association (SADSTIA) to recognise the rewards of sustainable fishing. This short film forms part of our weeklong campaign to demonstrate that to make a real change and contribute to the health of our oceans, it takes the collaboration of industry partners, seafood businesses and civil society.
South Africa’s trawl fishery for hake is one of only two fisheries in Africa to have met the rigour of the MSC Fisheries Standard – along with 500+ others making up 16% of the global wild marine harvest. The MSC ecolabel assures that the seafood comes from a sustainable and well-managed fishery.
The numerous characters in the film represent an estimated 12,400 people who work in the South African trawl fishery for hake and associated businesses. The featured characters each express a word of thanks to consumers for supporting sustainable fisheries through their purchasing choices.
When you buy seafood with the blue MSC label on pack, you’re helping to protect oceans, livelihoods and fish for the future.
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Credits:
Videographer: See Story Productions
Footage of bird-scaring lines courtesy of Otto Whitehead/ Birdlife South Africa
