Hard Rock International revealed the first glimpse of memorabilia at Hard Rock Cafe Piccadilly Circus. Media, Partners and Influencers were treated to cocktails upon arrival and acoustic guitarist performing. Following the welcome reception, participants received a memorabilia tour from Director of Memorabilia Design, Giovanni Taliaferro which included a costume worn by Ed Sheeran in his ‘Thinking Out Loud’ music video and Lady Gaga’s unique knee high boots she wore in Newcastle on November 22nd, 2014. General Manager Des Addis and Cultural Attaché Rita
Gilligan received a live memorabilia donation from the music group Bang Bang Romeo who are currently supporting Pink on tour.

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