Instead of a horsepower war, car manufacturers may be starting a ‘screen size’ war. Look at this EQS MBUX Hyperscreen from Mercedes-Benz. Over 56-inches of curved screen. Additionally, there’s upwards of 377 square feet of surface for the passengers with this new innovative infotainment screen setup. The system combines use of an advanced assistance for the driver and front passenger that is constantly learning and improving, which is thanks to artificial intelligence. A variation of the system can be found in the new 2021 S-Class and what you see here will launch in the near future. An online event is available to watch here and at the Consumer Electronics Show (CES) later this month. Visually impressive, radically easy to operate and extremely eager to learn: the MBUX Hyperscreen is one of the major highlights for the EQS. The Hyperscreen represents the emotional intelligence of the all-electric flagship model: The large, curved screen panel extends almost the entire width of the interior, from the left to the right A-pillar. In addition to its sheer size, the high-quality, detailed design aesthetic guarantees a “wow” effect. This high-tech aesthetic represents the emotionally appealing dimension of the MBUX Hyperscreen. Furthermore, artificial intelligence (AI) and learn-capable software, enables the control and display concept to adapt to its user and make personalized suggestions for a variety of functions from infotainment, to comfort and even vehicle functions. With the new zero-layer feature, the user no longer has to scroll through sub-menus or give voice commands, as the most important applications are always available in a situational and contextual way at the top of the driver’s field of vision. This alleviates the driver from needing to make numerous operating steps. The MBUX Hyperscreen not only benefits the driver as it is also an attentive assistant for the front passenger, who has their own display and operating area. MBUX (Mercedes-Benz User Experience) has radically simplified the operation of Mercedes-Benz vehicles. It was first unveiled in 2018 in the A-Class, and there are now more than 1.8 million Mercedes-Benz passenger cars on the road equipped with MBUX worldwide. You can also find MBUX in the Van division. A few months ago, the second generation of this learn-capable system debuted in the new S-Class, and Mercedes is now taking another big step forward in the form of the new EQS and the optionally available MBUX Hyperscreen. “With our MBUX Hyperscreen a design vision becomes reality,” says Gorden Wagener, Chief Design Officer Daimler Group. “We merge technology with design in a fascinating way that offers the customer unprecedented ease of use. We love the simplicity we created with a new level of MBUX.” “The MBUX Hyperscreen is both the brain and nervous system of the car,” says Sajjad Khan, Member of the Board of Management of Mercedes-Benz AG and CTO. “The MBUX Hyperscreen continually gets to know the customer better and delivers a tailored, personalized infotainment and operating offerings without the occupant needing to click or scroll anywhere.” Electrifying appearance with emotional visualization The MBUX Hyperscreen is an example of digital/analogue design fusion: several displays appear to blend seamlessly, resulting in an impressive, curved screen band, while analogue air vents are integrated into this large digital surface to connect the digital and physical world. The MBUX Hyperscreen is surrounded by a continuous plastic front frame. This visible part is painted in “Silver Shadow” that undergoes an extensive three-coating process to achieve a high-quality surface impression through extremely thin intermediate coats. The integrated ambient lighting installed in the lower part of the MBUX Hyperscreen makes the display unit appear to float on the instrument panel. The front passenger is also given their own display and operating area, to help make road trips more enjoyable and entertaining. The passenger display allows for individualized content with up to seven profiles. However, the entertainment functions of the passenger’s display are only available during the journey within the framework of the country-specific legal regulations. If the passenger seat is not occupied the screen becomes a digital decorative part. In this case, animated stars i.e. the Mercedes-Benz pattern, are displayed. For a particularly brilliant image, OLED technology is used for the central and front passenger displays, providing an especially brilliant image.
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