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Cold outreach sales emails and calls can make or break your success in sales. Here's a number of ways to improve your odds!

John Hazell is a cold outreach expert and on today's episode he's sharing how we can have more success with our emails, calls and everything in-between.

-- What you will learn in this episode --

John explains the following in this episode of the Salesman Podcast LIVE -

- Why sending sales spam is hurting you in the long run (even though you might not notice short term)
- How to use the correct language to get a response from the c-suite
- The importance of including a signal of credibility in your cold communications

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