Every traveler is different, each trip is unique, no experiences are the same. That’s why Amadeus commissioned independent insights agency – Northstar Research Partners – to understand the travelers of the future.
Introducing #TravelerTribes2033, an in-depth piece of research consisting of a global survey of over 10,000 travelers across 15 markets, expert interviews, 5.8 million data points and the application of psychographic segmentation techniques.
The result? Four Traveler Tribes that will emerge over the next decade: Excited Experientialists, Memory Makers, Travel Tech-fluencers, and Pioneering Pathfinders.
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