Want to know how to set up Google Shopping budgets like a PRO? I’m going to show you exactly how I, an expert Google Shopping marketer, does this. Watch this video to learn how to maximize the sales and profits you’re generating in your google shopping campaigns.
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In this video, I’ll be showing you how to set your Google Shopping budgets and everything you need to know to manage your Google Shopping campaigns. I’ve been working on Google Shopping campaigns now for over 5 years and I’ve used them to scale up dozens of stores. They are incredibly powerful especially if you set and manage their budgets correctly. I’m going to walk you through everything I do, step by step, in managing Google Shopping Ads budget and help you scale up your Ecommerce store.
So what are Google Ads Budget?
Basically "budgets" is a setting on your campaigns that allows you to tell Google how much money you want to spend, at maximum. You set them up by going into your account, looking at campaigns on the campaign level, and see all the budgets there. You only need to click the budget you want to change and then change its value.
How can you use Google Ads budgets to your advantage?
1. Use google ads budget to stop spending on ads that are not yet profitable and then increase them on ads that ARE profitable.
2. Target shoppers who are READY TO BUY.
3. Focus your money where it’s actually making you money. PROFITS!!!
4. Identify both high- and low-performing products in your Google Shopping campaig.
5. Work on setting up your bidding strategy, adding negative keywords, and improving your product feed.
I say you watch the entire video to see how I set budgets for Google Shopping and create winning and discovery Google Shopping campaigns to maximize sales and profits.
📕 Click here to read my in-depth blog post about Google Shopping Budgets: [ Ссылка ]
🔗 Here are the links to the videos I recommend here:
▶️ Google Shopping Impression Share ⮞ [ Ссылка ]
▶️ Best Google AdWords Campaign Structure ⮞ [ Ссылка ]
🕘 Timestamps:
0:00 Intro
0:50 What are Google Ads budgets?
1:23 Google can spend twice your daily Google budget
3:15 How to use Google Shopping budgets?
5:04 Allocate budget toward what's working for your store
5:20 Figure out which campaign is delivering the best result
6:13 Budget for Profitabe Campaign
6:50 Budget for Discovery Campaign
9:49 Search Impression Share
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Google Shopping Budgets: How to Set for Big Wins
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