Influencer Contracts — What is Influencer Whitelisting + How Much to Charge for Whitelisting

Hey! In today’s video I’m going to be talking about influencer whitelisting, which is a term that is coming up more and more everyday in influencer contracts. So I’ll answer the question “what is influencer whitelisting?”, and we’ll chat about how much to charge for whitelisting when brands ask for your rates.

And, by the way, I created an entire playlist to “Influencer Contracts” to help you understand terms like usage rights, usage rights in perpetuity, exclusivity and well, whitelisting! So if you want to learn about some of the other terms you’ll come across in contracts you sign with brands, make sure to watch the videos in that playlist next!

OK, so let’s talk about influencer whitelisting. So, in a nutshell, whitelisting involves giving brands permission to promote your sponsored post with THEIR ad spend… on your behalf, and with your handle, not theirs. Meaning sponsored post you shared on your profile will appear as it has been “boosted” or “promoted” by you, but it’s really the brand that's putting the advertising dollars behind it.

OK, so whitelisting (or boosting) involves a brand putting money behind YOUR content. Typically, they do so by asking you to grant them “ad manager permissions” on your Instagram/Facebook account.

The brand will then literally turn YOUR sponsored post into a paid ad coming from YOUR profile. So essentially influencer whitelisting is similar to a celebrity endorsing a product for a brand on TV or in a magazine, but on Instagram, or TikTok.

The truth is, influencer whitelisting is popular because it really benefits brands A LOT! Plus, they tend to have more control over the audiences they target, the copy in the caption, and call-to-actions.

And, when influencers whitelist a post, marketers get to promote the content to your audience AND to other “lookalike” audiences. And that results in the post getting significant views outside both YOURS and that brand’s current audience.

Make sure to watch the entire video to find out what many influencers charge for influencer whitelisting! Remember, when you agree to whitelist a post, brands benefit financially from your name and likeness, and you should 100% get paid for that.

OK so hopefully by the end of the video you understand the answer to the questions, “What is Influencer Whitelisting” & “How Much to Charge for Whitelisting?”

✔ Before you go, make sure to check out the info I mentioned in the video!

→ Contact Dan Pojero, Esq. — danpojerolaw@gmail.com

➤ JOIN THE WEBINAR to learn how to price your rates (the uncomplicated way) and to discover my proven formula to pricing your rates for brand deals ➤ [ Ссылка ]

➤ Grab your copy of the Influencer Rate Calculator ➤ [ Ссылка ]

➤ Get your customizable Influencer Rate Card Template ➤ [ Ссылка ]

➤ Unlock the Confidential Influencer Rate Report (updated for 2024) ➤ [ Ссылка ]

➤ Get on the VIP Influencer Email List to be notified of brand deals & more: [ Ссылка ]

➤ Browse our website for more tips for influencers: [ Ссылка ]

✔ Disclaimer

This video and the statements expressed by 11 St. Studio, LLC are published for educational and informational purposes only and do not constitute, nor are they intended to be a substitute for professional legal or financial advice.

✔ What 11 St Studio?

11 St. Studio is a boutique influencer marketing agency created in the heart of Boston, MA. We connect emerging and experienced creators, influencers and bloggers with popular brands. We're here to work with you at all stages of your influencer marketing career to help you optimize your digital growth, boost your online influence and enhance your brand partnership strategy so you can reach all your unique goals, quickly and effectively.

Our agency offers professional consultations and an advanced online academy for influencers, bloggers and creators who want to grow and monetize their brands. We help creative entrepreneurs build their digital business by focusing on key elements of successful influencer/brand collaborations — authentic content, highly captivated viewers + meticulous outreach strategy.

We are dedicated to providing exceptional resources and support to both emerging and experienced influencers everyday through our popular emails, eBooks and eCourses.

With more than 10 years experience on BOTH sides of brand collaborations (brand and influencer) we strive everyday to encourage partnerships that are a win-win for influencers and brands alike.

свернуть