What do Trader Joe’s & the Rose Parade have in common? We’re both from Pasadena! It’s true—we opened our very first store just a few blocks from the Rose Parade Route back in 1967 and have been fans of the festive & floral New Year’s Day tradition ever since. We’ve even had a TJ’s float in the Parade for the past 18 years. It’s a fun & special way to celebrate our Customers & our hard-working Crew.

This video showcases the construction of our 2020 float, along with some footage of it "barreling" down the parade route on New Year’s Day.

FAST FLOAT FACTS:
Name: “It Takes a Flight of Fancy”
Powered By: Trader Joe’s
Starring: The Fearless Flyer
Also Featuring: The TJ’s Crew!
Watch For: The Pickle Barrel Roll

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