For the past several years, influencer Lily Chapman has been plagued by a relentless community of primarily women online. They congregated in a snark subreddit dedicated to mocking and criticizing her. They even contacted her friends and family, and attempted to kill her sponsorship deals.
But Lily did something most influencers haven't been able to do: She fought back and won. I spoke to Lily about snaking, how it all went down, Reddit, and what it's like to become the target of an online mob.
00:00 Intro
00:09 What are snark subreddits?
01:21 Realizing she had a snark page
02:55 How Lily’s relationship with Reddit changed
03:42 Debunking the lies posted on the subreddit
04:25 How the hate community evolved
06:53 Combatting the hate while pregnant
09:40 Why snark subreddits target women
13:05 Disguising hate and misogyny as moral activism
15:32 How Lily got the page taken down
16:55 Reddit’s lack of accountability
18:32 How do you manage your reputation online?
20:52 How Lily's life has changed
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