LEGO Icons: Why It's a Perfect Theme - Since it's inception in 2020, LEGO Icons has been met with widespread acclaim. But today, I want to take a deep dive into the one-off licensed sets Icons produces, and what they mean for the future of the brand when it comes to collaborating with more companies, solving the shelf space issue and how Icons can easily absorb other properties that already exist.
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LEGO Icons: Why It's a Perfect Theme
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