Think about people like Oprah, Elon Musk, Steve Jobs … some of the largest personal brands in human history. All three of these people have made a huge dent in the universe. Now think about your personal brand for a moment … where would you be if you had to start from square one, but you had the benefit of having a personal brand, and the ability to influence and connect with a large number of people?
I recently had the incredible opportunity to sit down and chat with an expert on this subject. His name is Dmitriy Kozlov and he is the Chief Expression Officer of Influex.com. Dmitriy is in the business of creating personal brand websites. He shared with me his biggest secrets to creating a powerful, personal brand for yourself, (He’s actually responsible for creating my personal brand website) and something that extends into anything you're going to do in the future.
Meet Dmitriy Kozlov!
Dmitriy has been doing this work for 10 years, and creating his company, Influex, which is a word he invented. It’s the combination of the words “influence” and “expression.” Influence, being marketing and everything that influences your audience, and expression being the art and beauty. Who you are at your core essence and bringing it forth. Dmitriy believes that your greatest influence comes through your fullest expression.
When Dmitriy was in college he built his own personal brand website. It was a little WordPress blog but people liked it enough that they started paying him to build their websites. Fast forward to July 2014, and he’s running a web development agency that does work for internet marketers. One of their more famous clients, Mike Dillard called him and said, “hey, I want my personal brand site built.” So he dove in, did a great job and it ended up being the first really epic personal brand site that he built. Mike sent it out to his audience of 400,000 people and the leads started flooding in!
But then people started asking Dmitriy what Wordpress templates or framework he used for Mike’s site. His initial reaction was frustration because there were no templates or framework. It was an artistic, creative expression! Once he got past the frustration he realized that he could help people create what he had created … with a little hard work. So that’s what he set out to do.
He then went out and built the best portfolio of personal brand sites for major entrepreneurial influencers and in the process, learned, step by step, every piece of what makes a really great personal brand site. Influex takes what he’s learned over the last several years and breaks it down into the major principles that anyone can apply so that before you ever start a pixel of design, you'll have the framework and know exactly what to do.
If you’d like to learn more about Dmitriy, his company, “Influex,” and how he can help you build your personal brand, then check out his website here, [ Ссылка ] or get in touch here express@influex.com
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