If youre looking for beautiful, luminous color that shines for 8 weeks, Superior Preference is the perfect choice. Preference gives you fade-defying color and superior gray coverage—and its Care Supreme conditioning has Vitamin E built right in so it leaves hair amazingly silky.

Choose All-Over Application if:
• Youre coloring for the first time or
• You havent colored in 3 months or longer
• You want to change your current haircolor

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