By 2019, 83.6% of US digital display ad dollars will go towards programmatic advertising. That equates to $45.72 billion. To that end, the way you market your company across the web will need to evolve. Data-driven advertising that targets a unique group of engaged, B2B professionals is the future of advertising. This session provides a quick history of the programmatic space; explains different programmatic tactics; and presents how your company can benefit from this technology. Using real-world examples and case studies, this session will answer all your programmatic advertising questions.
