Go-to-market people - wouldn't it be cool if your sales and marketing teams actually used your product for sales and marketing? It's what your customers will be buying, after all. In this session, you'll see how the product can play at every part of your go-to-market motion, what challenges you might have to overcome when implementing a product-led strategy, and how to get quick and easy wins that'll make your GTM fall in love with the product.

0:00 Introduction
0:50 Metrics that Matter
1:53 What to expect
2:43 Reprise target market
3:33 Demand Gen: Double Funnel
4:51 Sales: Classic Enterprise Sales
7:34 Starter!
8:12 Figure out what it is
9:09 Figure out how to market it
9:51 Sales/Marketing/Product flow
13:03 Train Sales
15:45 LAUNCH
16:24 Starter signups
17:09 Sales-ish metrics slide
18:01 Beware of product delays
19:05 Stand your ground
21:18 Leave time for ops
22:54 Whoops-demand gen!
25:10 Don't freak out the sales team
27:25 It's okay to be "ready, fire, aim!"
29:16 In conclusion
30:25 SaaStr SCALE

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