The difference between the retail price of yellow gold with black dial and gold counter rings at £27,900 and market value at around £34,500 is £6,600 pounds. This premium is a reflection of the market demand.

The white gold Ghost is quite an exceptional watch in that it commands a significant market premium of around 23%. Usually white gold is the least popular precious metal among many of the other Rolex models but the Ghost continues to buck the trend. I think you just have to look at the watch to understand why that might be. #daytona #ghost #rolex

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