Want to see the (unhinged) FULL stream and get access to my document with all the emails and copy I used for this campaign? ➡️ [ Ссылка ]

Want extra help getting clients, gigs, and jobs? Check out our Copy Career Co-Pilot ➡️
[ Ссылка ]

Ready to upgrade your skillset with marketing knowledge so you can potentially earn more money? Check out our Ultimate Guide to Marketing Strategy ➡️
[ Ссылка ]

Our free (with email signup) 21-day copywriting course ➡️ [ Ссылка ]
Our free (with no transaction) copywriting guide ➡️ [ Ссылка ]
Join the Copy That! Discord server ➡️ [ Ссылка ]

----------

It was the Saturday before Thanksgiving
And all through the house
Not a creature was stirring...

Except for the gradually swelling sense that I was forgetting something.

OH CRAP. My partners and I at Copy That! had completely forgotten to plan or prep for Black Friday... AKA "Christmas for Capitalists."

So I did what any marketer and copywriter should do in that situation...

I buckled the heck down and cranked out a sales letter. I kissed my family goodbye, locked myself in my office, put in 3 hours on Saturday evening, and woke up at 3am on Sunday to put in 3 more hours.

After some revision and polishing: Bang! I had a sales letter.

A few more hours wrestling with Kajabi later and I had an offer set up, an order form, and some coupon codes.

But my funnel was missing one more thing... EYEBALLS!

I had to get people to look at the sales copy. So I wrote some emails that Sunday.

Then, on the following Wednesday, I got on stream and over the course of about 5 hours proceeded to write 4 more emails for everyone to see.

What you're watching right now is the edited version of that stream wherein:

* I also taught a lot about the different types of emails and why you'd use them (and why not)...
* I explained how to research and prep for email writing...
* I showed an example of how to ethically "swipe" an email...
* I revealed how sending emails to a list actually works, and what clients need to do once they receive your copy...
* And I also showed a trick for reaching even more audiences with the same copy by "double dipping."

0:00 Why you should (or shouldn't) learn to write email copy
6:05 Recap of Email 1 (First Value Email and Performance)
9:45 Recap of Email 2 (Second Value Email and Performance)
14:29 Recap of Email 3 (Third Value Email and Performance)
20:43 The Four Types of Email I'll Be Writing in This Video
22:39 Landing Page Copy Walkthrough
37:19 Answer these 6 questions to write good marketing emails
39:10 Writing Email No. 1: Lifts (PLUS: The "DIC" Structure & How to ethically "swipe" copy)
1:02:30 Setting up Email 1 in our Squarespace CRM and Scheduling It to Go Out
1:13:27 Writing Email No. 2: Graphical Sales Emails
1:32:06 Writing Email No. 3: Value Emails
2:26:19 How to "Double Dip" and repurpose your email copy as posts on other platforms
2:32:20 Writing Email No. 3: Value Emails, continued
2:33:46 Why ChatGPT still sucks and isn't helpful to me
2:39:03 Writing Email No. 3: Value Emails, continued, continued
2:55:20 Trying and failing to get good subject line ideas from ChatGPT
3:08:10 Three ways to use P.S.es in your email copy
3:12:10 Writing Email No. 4: Deadline Lifts
3:20:20 This is the end. Wrapping up and final thoughts.

-~-~~-~~~-~~-~-

Still have questions about email copywriting? Check out our "Write Better Emails" Playlist: [ Ссылка ]
-~-~~-~~~-~~-~-

Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
Production, VFX, and Editing by Noah Sokolsky

свернуть