2023 BMW i Vision Dee Concept - The Color-Changing EV of Tomorrow !

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"BMW i Vision Dee shows what’s possible when hardware and software are combined. This allows us to exploit the full potential of digitalisation to transform the car into an intelligent companion. That is the future for automotive manufacturers – and for BMW, also: the fusion of the virtual experience with genuine driving pleasure.”
Oliver Zipse (CEO, BMW Group)

Dee is the “ultimate companion”.

Humans and cars – a special kind of emotional relationship that defines the BMW Group and the BMW brand. With the BMW i Vision Dee, the company is reinventing this relationship and bringing it into the digital age: A vehicle for all senses. A new dimension of driving pleasure. The BMW i Vision Dee adapts to the driver’s habits, suggests destinations to navigate to, or entertainment programmes and provides information, news, calendar entries or social media posts. In this way, the vision vehicle becomes a companion for people beyond the streets and into the virtual world. Like a best friend who can be relied on, who is never short of good advice.

“A BMW lives by its unparalleled digital performance. BMW i Vision Dee is about perfect integration of virtual and physical experiences. Whoever excels at integrating the customer’s everyday digital worlds into the vehicle at all levels will succeed in mastering the future of car-building,” says Frank Weber, BMW AG Board Member for Development.

The vision vehicle brings virtual worlds into the car.

The BMW i Vision Dee combines digital and analogue into a complete whole. The vision vehicle brings virtual worlds into the car and opens up new levels of interaction. As soon as you settle in the driver’s seat, you enter a new world. This is achieved first and foremost by the BMW Mixed Reality Slider and the advanced BMW Head-Up-Display. The standard-production version of this will be used in the models of the NEUE KLASSE from 2025 onwards.

The BMW Mixed Reality Slider displays content in five different levels – ranging from analogue, to driving-related information, to the contents of the communications system, to augmented-reality projection, right up to entry into virtual worlds.

In this way, the BMW Group demonstrates the huge potential of projection technology and BMW i Vision Dee visualises how an advanced Head-Up-Display could also be utilised in the future for the display and operating concept.

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