Getting the various tools in the Marcom tech stack to work together can be a daunting task. The big question is – does it integrate with Pardot?
This session recording from ParDreamin' 2020 explores a few different meanings of "integrate with Pardot" and how we can accomplish the ever-present goal of making our tools work with each other.
This isn't a how to code session (though you may want one of your coders to attend) rather it's an exploration of the different ways we can integrate, what the benefits of each way would be, and just enough geekyness that a business user or marketer can talk intelligently to the programmers who may need to get this done.
About the speakers:
Lauren Drugan is a multi-disciplined marketing technologist with 10+ years of hands-on experience managing marketing automation systems and improving marketing and sales operations. She joined Sercante in 2018 from the client side.
Mike Creuzer is one of the Pardot Marketing experts at Sercante (theSpotForPardot.com), focusing on the 'hard' bits of Pardot and Salesforce. He bends Pardot to his will and integrates it with other tools. He connects the massive marcom stack together in useful ways. His hammer is being a LAMP (Linux Apache MySQL PHP) stack developer yet speak the lingo and operate with Sales and Marketing teams.
