Benzino spoke to The Hip Hop Uncensored podcast about The Source Maagazine's rise and fall. The Source was launched 26 years ago at a time when hip-hop was only beginning to take root. Rap journalism was a dream back then. The genre was not available to a large audience. This niche was the original purpose of The Source. The Source provides industry-related commentary, reviews, and reports. It became synonymous with the best and worst of culture. It became a popular title in the country, and was also involved in the same feuds among the rappers about which it was written. The Source finds itself in a difficult position as it must rebuild itself in a volatile publishing sector. VIBE, one its main competitors, has closed its print edition, and XXL (a rival rap magazine) has been sold to a media conglomerate. The Source hopes to recapture the excitement of the past when rappers wanted the Hip-Hop Quotable or Unsigned Hype columns. It was the only source of everything hip-hop when it got shout-outs in songs.
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