Greenwashing is everywhere in beauty marketing. We debunk 5 of the top environmental sustainability myths - featuring Jen Novakovich of @TheEcoWell

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0:00 Introduction
0:46 Natural ingredients are safer for the environment
4:04 Natural ingredients have less impact to produce
9:21 Organic farming is lower impact than conventional farming
13:40 Petrochemical ingredients are bad
16:30 Plastic packaging is bad
19:21 What can we do to be more sustainable?

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🙋🏻 I'm Michelle, a chemistry PhD, cosmetic chemist and science educator, here to explain how beauty products work, debunk myths, and help you make smarter decisions about your skincare, hair and makeup!

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