We are proud to present Lauro de Marinis' debut in the metaverse, ‘Directed by Achille Lauro’, a meeting ground for the art, design and fashion realms to intersect and inspire cross-reality ideas, collaborations and incomparable creative experiences.
Developed in collaboration with Valuart and HADEM, 'Directed by Achille Lauro' will premiere in 2023 with the opening of immersive experiences that spectators can live first-hand — experiences, that have been carefully crafted by Achille and his team, and that will highlight some of the most significant aesthetic and creative concepts of his career to date, such as the iconic Sanremo 2020 and 2021 garments created in collaboration with Alessandro Michele, Creative Director of the Gucci Maison.
The perfect opportunity to present this journey could not have been elsewhere than at the Italian Tech Week in Turin last Friday, where Achille Lauro, Valuart co-founder Etan Genini and the DBAL team took the stage with Ernesto Assante to present the project.
It will be exciting to see where this journey takes us, in what we truly believe will revolutionize and reshape the music industry through higher, unprecedented levels of creativity.
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