Digital transformation in 2021 is more essential than ever, with millions of businesses worldwide struggling to cope due to the global pandemic.

In this video, we’re going to answer the question ‘What is Digital Transformation?’ and outline three key ways that digital transformation strategy can get your business back on track after a crisis.

Digital transformation uses digital technologies to create new or modify existing business processes, culture, and customer experiences.

Digital transformation strategy can help your business to:

Start Trading Again

Were you forced to shut your brick-and-mortar store due to the pandemic? With digital transformation, you can embrace e-commerce tactics and begin to trade online via a website or social media with a connected e-store.

Reconnect With Your Customers

We all miss connecting face-to-face; however, while the pandemic rages on, we can use digital transformation strategy to onboard new technologies that enable digital connections. Video conferencing allows many industries to reconnect with their customers virtually; from virtual property tours to live streaming art classes or concerts. You can even transform your customer service experience using digital A.I. chatbots to allow you to be available to customers 24/7 when they need you most.

Gather Insightful Customer Data

Digital transformation can not only rejuvenate your business, but it can help to continually improve it for years to come with the use of customer data. Track, analyse and improve your customer experience by expertly personalising your services to suit their likes, dislikes and needs. Using digital transformation as a platform for data-driven marketing can enhance your user experience (UX), increase sales and boost user retention.

Performing digital transformation will require your business to onboard new tools and technologies, which can be overwhelming. But it doesn’t have to be.

Hurree can help you ensure your digital transformation project’s success by unifying your tools, integrating your data, and allowing you to create omnichannel experiences for your customers.

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