The word "Sultans" refers to the rulers of the Oriental dynasties, meaning "sultans".

And "Swing" denotes a genre of jazz music, characterized by its rhythmic and lively performance style.

Therefore, the title "Sultans Of Swing" suggests that the leaders of the jazz band are like the sultans of the East, commanding the stage with their passionate performances.

This reflects the lyrics, which depict the energetic playing of the small jazz band members. They are likened to the "sultans of swing music", wielding control over the stage.

By using this unique and evocative title, Dire Straits masterfully conveys their distinct musical vision and the captivating world of jazz performance. It's a brilliant choice that encapsulates the essence of the song.

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