Triflare launched their new line of triathlete apparel for women and partnered with us to produce the advertising imagery and web content to promote the brand.
For the web spot we didn’t want to focus on the obvious concept of grit and aggressive determination in training for an event so we took another route. It’s about listening the voice in our head that pushes us each day to go farther and faster. Mentally separating ourselves from the pain and agony of training knowing that our goals sit waiting for us somewhere well beyond our comfort zone.
FULL CREDITS
Director:
JOHN FEDELE
VICTOR RIDAURA
DP:
VICTOR RIDAURA
JOHN FEDELE
Photographer:
JOHN FEDELE
Editor:
VICTOR RIDAURA
Color Grading:
KURT SIMPSON
Sound Design:
JUSTIN FISHER
Music:
KEITH KENNIFF
Production Company:
FEDELE STUDIO
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SERVICES:
Production
Direction
DP
Storyboard Development
Editing
Post Supervision
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Equipment:
Canon C100
Canon 5D MK III
GoPro Hero 3
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www.fedelestudio.com
studio@fedelestudio.com
@ John Fedele Images, Inc.
